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According to Statista, in 2024, the average number of Telegram Messenger users exceeded 960 million, with the vast majority being Ukrainian- and Russian-speaking audiences.
So why not use this platform for e-commerce, especially considering that there are many specialized tools available — such as a Telegram bot for sales? Below, we’ll explain how to use a Telegram bot to sell products and which types of businesses are best suited for this approach.
Telegram has long been a fully functional business platform, which is especially valuable in 2025, as the eCommerce sector continues shifting heavily toward mobile solutions. But what exactly makes this platform so valuable?
Digging deeper into the features of Telegram sales bots, we can summarize the following:
Before diving into how to create a Telegram bot for an online store, it’s important to determine whether your business niche aligns with the platform’s specifics. Telegram has proven highly effective for selling products from niche online stores, services, and consultations. It’s also ideal for independent professionals — handmade artisans, freelancers, coaches, and digital agencies looking to sell courses and other info products.
Today’s Telegram sales bots are capable of handling far more than just communication with potential and existing customers. In fact, they can function as mini online stores. Here are specific examples of features you can implement in a Telegram sales bot:
| Feature | How It Works | Benefits |
| Product Catalog | Create categories and product cards, add photos, prices, and descriptions. | Customers can browse products directly in the chat. |
| Order Processing | Captures customer data and cart contents, collecting all necessary information to process an order. | Convenient centralized order management. |
| Online Payments | Integrates with WayForPay, YooKassa, Stripe, and other payment systems. | No need to send card numbers or account details, ensuring a seamless online experience. |
| CRM Integration | Transfers orders and customer data to AmoCRM, Bitrix, Zoho, and other systems. | All orders automatically appear in the sales pipeline. |
| Instant Notifications | Notifies customers about order status updates; alerts managers about new orders or customer inquiries. | Automates communication among all parties involved in the sales process. |
| Broadcasting (Messaging Campaigns) | Launch promotions, send abandoned cart reminders, and offer personalized discounts. | Increases average order value and customer loyalty. |
Now, let’s dive into how to build a Telegram store bot in detail.
To quickly launch a Telegram sales bot, you can turn to ready-to-use solutions. They are user-friendly and require no coding knowledge:
On the other hand, all these solutions charge either a percentage of your sales or a subscription fee. Thus, if you want maximum flexibility and long-term savings, it makes sense to consider developing a custom Telegram store bot from scratch.
If you need a fully customized Telegram sales bot, you’ll have to master the Telegram Bot API and a programming language. Most commonly, you’ll work with Python (using the aiogram framework for bot creation) or JavaScript/TypeScript (for programming via the telegraf.js framework). Additionally, you’ll need to decide which payment gateway to integrate and how — typically through the Telegram Payment API or third-party libraries.
Ultimately, if you don’t want to dive deep into how to create a Telegram store bot, but none of the ready-made solutions meet your needs, you can simply hire a developer. In that case, a custom project in its basic version will cost around $500 to $2000+ (the simpler the functionality, the cheaper it will be).
Knowing the answer to “How to create a Telegram store bot?” isn’t enough — you also need to understand how to manage it moving forward.
To launch a Telegram sales bot, you need to:
To add a product catalog to your messenger bot, you can either:
At this stage, you’ll need to register with the payment services you plan to integrate into your store bot in messenger. The most common choices are WayForPay, Stripe, and YooKassa. After registration, you will receive API keys, which must be connected either through the Telegram Payments API (for custom bots) or via the settings panel of a builder platform.
Now comes the most important part. You need to walk through the customer journey yourself — from browsing to payment — to test how your Telegram store bot handles errors. For example, check what the bot replies if a product is out of stock or if a payment fails. Additionally, you can launch ads or generate organic traffic — for instance, by adding a link to your Telegram store bot in your business Instagram profile.
Summarizing everything about Telegram sales chatbots, it’s important to focus again on the cost of ownership.
If you build a Telegram store bot using a ready-made platform, the subscription fee for Ukrainian services will range from $0 to $20/month (depending on the specific service’s pricing policy — some charge a percentage of each sale, meaning you pay nothing if your bot isn’t actively selling). Meanwhile, a fully custom development will require a bigger one-time investment — about $500–$2000 if you hire developers from Eastern Europe, whereas in the U.S., Canada, Australia, or Western Europe, expect prices 2–3 times higher.
Now that you know how to create a Telegram store bot, you can make an informed decision about whether it’s right for you. Let’s recap: a Telegram sales bot offers:
Therefore, if you’re a startup founder or a small business owner without a website yet, or if you want to sell digital products, a Telegram bot is definitely an investment worth considering — especially if your audience is already active in messengers.
Yes, Telegram is ideal for selling digital products, including VPN services, licenses, software, checklists, access to paid channels, and more. Once payment is completed, you can configure your Telegram store bot to automatically deliver the purchased file or access key to the buyer.
Yes, because a Telegram sales bot can independently handle service requests, schedule bookings, calculate prices, answer FAQs, and accept payments for services.
Yes, it is safe — as long as you thoroughly verify the reputation of the payment gateways you plan to integrate into your Telegram store bot. Some of the most trusted solutions today include WayForPay, Stripe, and Fondy. Additionally, it’s important to note that Telegram itself ensures the security of user data, as it neither stores nor transmits users’ card information when they pay for goods or services through a sales chatbot.
Yes, you can synchronize your sales chatbot with any CRM — such as Bitrix24, 1C, AmoCRM, Zoho, or others — via Webhook and API integration. Just make sure to properly configure data transfer and thoroughly test the integration logic with your Telegram store.
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